Immensely popular youth brand ‘Uth Oye’ launched their first flagship store at Ali Towers, MM Alam Road, on June 10, 2011
It was a special one day launch managed by J&S and featured performances by Quadrum and a ‘crazy photobooth’
The ‘Uth Oye’ store, decorated with art interiors, graphic design installations and a retro arcade machine features fun, featured lively yet socially responsible collections of t-shirts, jeans, bags and other accessories.
Fashion giants such as Neelofar Shahid and Amna Kardar also graced the event with their presence.
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